Buyer Advocacy

Stop Missing Out

You’ve been to countless inspections. You’ve researched every suburb, compared listings, and prepared your finances. But when it comes time to act; at auction, through private sale, or pre-market or off market, you’ve lost to someone quicker, more prepared, or more connected.

That’s where we come in. At James Buy Sell, we specialise in helping buyers like you not just participate in the market – but win in it.

Founded by Mal James in 2002, James Buy Sell was built on a mission to level the playing field for homebuyers. Since then, we’ve guided more than 1,000 families to secure homes they love, many of them off-market or ahead of the competition.

We combine deep local knowledge, expert negotiation, and a proven rating system to lead you to the right property and secure it at the right price, with confidence, clarity, and care.

The truth about Statement of information

Legally every property listing in Victoria must include a Statement of Information (SOI) – a government-mandated document outlining an indicative price guide and three comparable sales. While this may seem like a helpful tool for buyers, the reality is often quite different. In practice, the SOI can create confusion or false confidence, as it tends to overlook the nuanced, dynamic elements that actually influence what a property will sell for.

What’s missing? The intangibles: buyer competition, emotional appeal, property scarcity, and the depth of genuine demand. These are the forces that fuel real-world results—and they rarely show up in a static document.

At James Buy Sell, we look beyond surface-level comparisons. Our structured methodology breaks down a home’s value into its core components:

• Land – Location, orientation, zoning, size, and useability
• Building – Quality, architecture, condition, and renovation potential
• Emotion – The hard-to-quantify elements like charm, feel, and buyer resonance

We then interpret where the market is truly at and position the price into three clear, practical tiers:

• Base – A reasonable entry point based on fundamentals; where opening offers may start
• In the Mix – The competitive zone; where most active buyers are likely to land
• 90% Buy – The number it will likely take to secure the property today, in this market, with these buyers

Most importantly, we prepare this pricing before any negotiations begin – so our clients can make informed, strategic decisions with clarity and confidence.

Why most buyers get it wrong

• Price guides that mislead: Publicly advertised ranges often don’t reflect reality. Underquoting is common in competitive suburbs.
• Last-minute decisions: Bidding or offering under pressure leads to regret – or worse, overpaying.
• No strategy: Buying property without a plan is like bidding on emotions. And emotions are expensive.
• Agents have an edge: They do this every day. Without professional support, you’re outmatched.

We play the long game so you don’t have to

Buying a home is one of life’s biggest decisions and it’s rarely simple. That’s why we take the time to do it properly. With us, it’s never about rushing to the finish line, it’s about making smart, strategic moves that serve your long-term goals.

Our process is thorough and tailored

• Clarity on what you want and what’s possible.
• Assess each opportunity with rigour and insight.
• Value it against market data and future potential.
• Negotiate with precision, backed by strategy—not guesswork.

Behind the scenes, our Negotiation Council crafts a personalised plan before we even pick up the phone, so when it’s time to act, we act with purpose.

From sourcing off-markets to managing pest reports, building inspections and legal checks, we handle every moving part. You only move forward when the numbers stack up, the story makes sense, and the upside is real.

We don’t just help you buy property – we help you buy well.