Buy Sell Advocacy
Who are we
James Buy Sell is an independent vendor advocacy service. We act solely on your behalf – providing expert guidance, structured strategy, and full representation throughout your sale.
We are not real estate agents. Instead, we manage them – selecting the right agents, overseeing the campaign, and ensuring your home is positioned and priced for the best possible result. Our role is to simplify the process, protect your interests, and deliver clarity at every stage.
One of our key differences is our multi-agent approach. Rather than list your home with just one agency, we invite several of the top agents in your area to compete for buyers. This increases exposure, fuels buyer interest, and often leads to stronger offers.
If you’re buying and selling at the same time, we coordinate both sides of the move. We manage communication between agents, banks, solicitors, and inspectors – aligning timelines and negotiating same-day settlements wherever possible. This reduces risk and allows you to move forward with confidence.
You stay in control supported by experience, backed by data, and never left guessing.
What We Do - Real Advocacy, Not Just Advice
We don’t list properties ourselves. Instead, we guide you through the agent minefield, selecting the right professionals and holding them accountable every step of the way.
- Agent Selection: We shortlist and appoint only the most qualified agents based on data, performance, and your property’s unique characteristics.
- Multi-List Strategy: Instead of relying on a single agent, we introduce your home to a carefully chosen group of top agents, increasing buyer exposure and improving competition. It’s not about giving the job to the loudest agent — it’s about strategic collaboration.
- Marketing Oversight: We design and oversee a marketing strategy that suits your home — no upselling or generic campaigns. Every dollar you spend must count.
- Negotiation Supervision: We act as your buffer during negotiation. You’ll never be pressured to accept the wrong offer at the wrong time.
- End-to-End Management: From appraisal to auction (or private sale) and settlement, we manage the process, protect your time, and reduce the emotional toll.
Buy Sell Advocacy
We’ll help you buy a new home while simultaneously selling your existing property.
Our full-service buy-and-sell model sees us liaise with agents, property inspectors, architects, banks, solicitors and more – so you don’t have to. Running concurrent buy and sell campaigns protects you against changing market conditions; we’ll negotiate same-day settlement whenever possible.
How It Works
- Let’s Talk: You call us. We listen. No scripts. No pressure.
- Strategy Session: We assess your home, your goals, and what the market’s really doing.
- Agent Selection & Briefing: We contact Melbourne’s best agents, present your property, and assess their pitches .
- Campaign Oversight: We keep the agents focused and accountable, and you fully informed.
- Offer or Auction: We guide you through every decision, negotiation, or auction strategy with clarity and confidence.
- Settlement Support: We help you manage the final leg, and we don’t disappear after the deal’s done.
Why it works
The multi-agent model, combined with an independent advocate, removes conflict of interest, and creates healthy competition. It gives you more buyer reach, better offers, and greater control.
You don’t have to choose between trust and results, you get both.
Why Use a Vendor Advocate
Selling property is more than signing with an agent. It’s a business decision with serious financial and emotional implications.
Most agents are paid by you, but they represent their own business. We’re paid by you and we represent only you.
- We’re independent: We have no financial ties to agents or agencies.
- We’re experienced: We’ve handled hundreds of sales in your area and price point.
- We’re analytical: Our strategies are backed by the James Home Ratings system and decades of market knowledge.
- We’re calm under pressure: We know how to guide you through auctions, negotiations, and tough calls.
- We get results: We don’t just sell homes, we deliver better outcomes.
Areas Where We Work
Boroondara, Stonnington and Bayside.
We operate exclusively across Melbourne’s premier suburbs, including:
- Hawthorn
- Kew
- Camberwell
- Canterbury
- Toorak
- Malven
- Armadale
- South Yarra
- Brighton
- Brighton East
- Hampton
- Sandringham
These are high-stakes markets where experience, nuance, and negotiation matter more than ever. That’s where we shine.
James Buy Sell
Ready to Sell Smarter?
We’re here to take the pressure off and get your property sold with clarity, confidence and care.